Emma Bridgewater is a renowned household name since 1984, thanks to her hand painted designs, from the iconic Polka Dots to the quirky kitchen inspired patterns that have become modern classics.
We’re thrilled to showcase an array of beautiful new designs in this spring collection, so you can enjoy some classic Emma Bridgwater style in your home. Nature inspired designs including Ladybird, Bumblebee, Sweet Peas, Sunflower, Figs, Lemons and Garden Birds have been translated into a stylish range of window blinds and curtains.
The devotion to making the everyday a ‘little bit nicer’ is exactly what this collaboration is built on and Emma has shared with us the design story to give more insight into the stunning prints.
What is the inspiration behind this range?
I find it very rewarding to re-work patterns originally meant for pottery and adapting them for other uses. The new collection features some new patterns from our Spring collection as well as some old favourites we enjoy bringing out of the archives. Figs for example is a pattern I love to re-interpret after all of these years- it is as unstoppable as Jaffa Cakes! I tend to think back to my mother’s house and kitchen, which was wonderfully warm and inviting. It was informal and rather messy but more fun than other people’s houses and I have always wanted to reproduce this. We aim to create items that are unfussy and friendly and that they feel an intrinsic part of our collectors’ kitchens and their lives.
What is your favourite part of the design process?
There is no formal process and I don’t examine trends, I design what I would like to have in my own home which feels a good way to approach designing domestic objects. The recent Bee and Buttercup patterns for example were directly inspired by the increased appreciation we have for nature and time spent out of doors. During this strange time, I have started to properly garden and have cherished my daily walks more than ever, stopping to admire wildflowers. My love of lemons in cooking inspired the Lemons patterns beautifully illustrated covering pottery and now blinds, which are sure to insert brightness into any environment.
Which are your favourite patterns and why?
An impossible question! My favourite pattern changes constantly, but I have to say my love for sweet peas is strong and I find myself drawn to that pattern time and time again.
What advice would you give for anyone decorating with your patterns? What’s the best way to incorporate lots of pattern and colour into the home?
There’s so much pleasure in juxtaposing surprising items. Mix a kitschy plate with Marilyn Monroe alongside a 19th Century pink lustre cup and saucer, or a vibrant curtain fabric with some extravagant cushions too. I don’t really think about trends, I’m more about heart and soul – and lots of re-cycling. I believe that you must love every single thing you own, and if you stick firmly to that idea you will rarely go wrong. As long as you love the components in my experience it is never that hard to make them work together.