I do like Alessi design with its strong lines and touch of fun. Alberto Alessi possibly puts it better though!
I think that this will be the goal of design in the future (or at least, my goal for my future in the sphere of design): transforming the gadget function ascribed to objects by the consumer’s society into a transitional opportunity, namely into an opportunity for consumers to improve their perception of the world.
This kind of activity is typically paradoxical in the original meaning alongside the rule, the norm, the standard, as a means of grasping the so-called reality of the world and of life to its full extent. (Alberto Alessi)